Don’t worry if your budget is tight. There are many email marketing alternatives that we reviewed. Prices range from as low as $3 to send 500 emails monthly in Zoho Campaigns, to up to $1,250 for as many as 10,000 Salesforce Pardot subscribers.

Most email marketing plans allow unlimited monthly email sending and charge you according to the amount of subscribers. For those with a smaller list of subscribers, you can look into companies offering a free, low-cost, and pay-as–you-go plans. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. This may require a customized plan, which must be discussed with the sales representative. Consider companies that provide discounts if payments are made yearly if they’re willing to take a long-term commitment. There are a few that offer money-back warranties.

It shouldn’t take too much to get started. Most services offer free trials that allow you to test the interface before paying any money. These services feature modern graphics and simple layouts. These services aren’t the complicated business software interfaces of yesterday. You should be aware that some trials are free but require credit cards. If the service is not satisfactory, you must cancel your trial.

Be sure to look at the tech support details, too, since several weren’t as available as we would have liked. There are some that offer 24 hour support via live chat or phone, others which only allow you to access online documentation, limited support hours, and still others that provide 24/7 support. The best services offer a combination of self-serve help resources where you can search FAQs and articles to find your own answers as well as live support via chat or phone when you can’t solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart.

Do you want to make a lasting impression on your local customers by using a low-cost method of communication? Mailer. If you are just starting out with email marketing, the Lite plan is sufficient. It allows you to add up to 1000 subscribers and includes everything in an intuitive platform. The best part is that it’s free!

For a small business owner, simplicity is key. The best thing about a website is that it doesn’t require anything extravagant.

This is a great option for anyone who owns a brick and mortar business, or someone looking to sell online during COVID.

It’s possible to still keep in touch and communicate with your customers via the internet. You can ask for their reviews or invite them to visit your store.

Beyond staying in touch with your customer base, you still need the ability to create sign-up forms so new customers can join your list in the first place.

With Mailer. With Mailer.Lite you have unlimited access to landing pages and forms. Multiple forms can be deployed to assist with segmenting subscriber lists.

You can also connect your online store and create custom product recommendations based on different subscribers’ recent purchases.

Transactional emails are 8x more likely to receive open rates than any other campaign, including purchase confirmations.

This has resulted in many Amazon sellers mistaking review emails for transactional emails.

The email subject reads: Customer receives an email with “Important Information about Your Order” as the subject. They then open it thinking it is urgent, only to discover that the email contains a feedback or review request.

Although it may help to build short-term reviews, this trick will be a ploy that many customers don’t like.

Instead, be honest. This will allow you to build trust with your customers and establish genuine relationships.

Email marketing success requires authenticity and transparency.

It is still possible to be grateful and say “Please” every now and again.

Automated thank-you emails can be sent immediately following a subscriber’s purchase. It’s all part of creating an enjoyable customer experience online.

You must also acknowledge subscribers’ feedback and review. Forwarding them to a landing page that thanks them or offers a discount on their next order after they hit “submit” may seem small but it can work wonders to encouraging repeat purchases.

Just be careful with your marketing here: Manners are good but incentivizing your reviews can quickly turn illegal.

While it is daunting to consider encouraging reviews as part of a marketing strategy, emails can make it easier.

Keep these things in mind:

You can contact your customers with automation.

Communicate with subscribers like you would a friend.

Make it as quick and painless as possible to review your work.

Email marketing makes it easy for you to encourage customer reviews as part of your overall digital marketing strategy with minimal time and effort.

Do you need more guidance in establishing your online review strategy. Check out these 4 tips to manage your online reviews.

Nearly 90 companies were involved in our search for the best email marketing service providers. Each provider was thoroughly reviewed and we looked at its features. We also reviewed pricing and customer service.

Next, we narrowed the vendor list by eliminating those that aren’t specialized in email marketing campaigns or aren’t based in America, don’t have sufficient information on the internet, and don’t work well with small-businesses. Vendors with poor online reputations were also removed, as per online reviews and the Better Business Bureau.

This brought our list down to 60. Next, we divided the list into the following categories. Best overall email marketing, best service to larger businesses, best free or low cost service, as well as the best value.

As much as possible, we took advantage free trials. We added contacts to both Gmail and Outlook, then designed and sent email via the platforms of our top picks.

How easy the program was to use, and if the email reached our Gmail/Outlook inboxes. We counted those emails against each software program that they landed in either the spam folder of the Gmail promotions tab. It’s critical that businesses have their email campaigns delivered to a person’s inbox. We checked that the sent version was identical to the original, to confirm there had not been any strange or unfavorable differences. Our evaluation also included a review of how simple it is to use the programs, including whether or not you can use a template, build an email campaign from scratch or import an already designed one.

We also evaluated the level of support that these email marketing companies provide. We visited various websites to assess the availability and quality of online help, such webinars or guides. You need to be able to access resources quickly, especially if you are a busy entrepreneur. We also wanted to evaluate the personal touch these companies offer with their customer service. Contacting each company, we posed as small businesses asking about features and pricing. We evaluated how quickly we received a response to our questions and the quality of the support we received from the company.

Six strategies to increase your business review via email marketing campaigns. These are just a few tweaks that can be made to specific messages.

Emil Kristensen

Reading Time: 2 Minutes Positive reviews, in this day and age of transparency being so vital for brands are crucial for your business.

Take our word for it though.

95% of consumers read reviews before making any sort of purchase online . Reviews are more trusted than traditional advertisements because they have a higher level of customer trust.

This phenomenon is very natural if you really think about it.

Customers want security, simple and straightforward. This is especially true if they’re interacting with a brand for the first time.

You won’t find it difficult to get reviews.

You can do this if your process is set up to autopilot.

You probably already use email autoresponders for nurturing subscribers with offers, newsletters and deals.

Also, consider including a postpurchase autoresponder asking for reviews.

The post-purchase autoresponders can be a great way to make your review curation process more efficient. Instead of following up on reviews, customers will be asked to provide feedback.

These emails help to improve customer lifetime value and are difficult for subscribers to overlook. This is because such emails receive twice as many click-throughs and opens than standard marketing email messages.

There’s no right or wrong way to ask for reviews post-purchase. Your brand is the best guide.